Mason's does not pursue sustainability as a label to display. It builds it as a method — a natural consequence of choices made long ago. When one decides to dye a finished garment instead of raw fabric, when materials are chosen for their ability to endure rather than for convenience or cost, when one accepts that every piece will be slightly different because it passes through human hands — one is creating something that goes beyond simple clothing.
This is the same principle that Giorgio Martini brought back from his journey to Colombia in 1974: function shapes form, and form — when crafted with intention — can last over time without losing meaning.
Materials That Last: A Choice, Not a Compromise
Every fiber that enters Mason’s production is selected for what it can offer over time — not just in the immediate moment.
Organic cotton is not a trend: it is grown without pesticides or chemical fertilizers, ensuring durability and natural breathability. Its fibers retain their softness and structure even after many washes.
Regenerated linen comes from certified supply chains that drastically reduce water consumption compared to traditional processes. It guarantees full biodegradability and offers the unmistakable freshness of linen combined with resilience that lasts across seasons.
Recycled denim is created from post-consumer waste. Old jeans that would otherwise become discarded material are transformed into new fabric, significantly reducing the carbon footprint while maintaining the robustness typical of denim.
Lyocell/Tencel represents the forefront of sustainable fibers. Produced through a closed-loop process that recycles up to 99% of water and 99.6% of solvents, it offers silk-like comfort, cotton-like durability, and environmentally conscious manufacturing.
The gabardine, a historic Mason’s fabric dating back to the Libertador cloth of the 1980s, is now crafted from double-twisted cotton yarns blended with small percentages of elastane to ensure modern wearability without compromising durability.
These are not marketing decisions. They are construction decisions. Season after season, Mason’s integrates these materials into garments designed to endure, maintaining both form and identity. A Mason’s garment does not wear out — it gains character.
Prestige Fabrics: Italian Excellence
Alongside the sustainable materials of the main collection, Mason’s develops the Prestige line — fabrics born from an exclusive collaboration with Tessuti di Sondrio, a historic Italian mill renowned for excellence in textile research and development.
This synergy produces unique fabrics that merge artisanal tradition with technological innovation — three expressions of contemporary luxury.
Wool, heir to an ancient tradition of rituals and craftsmanship, embodies warmth, natural refinement, and authenticity. A noble, timeless fiber.
Silk, historically emblematic of sophistication and comfort, reinterprets Tuscan heritage in a modern key. Light, luxurious, and softly structured, it dialogues harmoniously with the strength of cotton, creating chinos with an almost weightless touch.
Cashmere expresses the perfect fusion between untamed nature and sartorial savoir-faire. A precious fiber that travels from the Mongolian steppes to the hands of Italian artisans, becoming the signature of garments with enduring charm.
Three identities, one vision: to create trousers that embody material excellence, sartorial care, and the discreet elegance that defines Mason’s.
A distinctive feature of the Prestige line is the garment-dyed wool. A rare technique, typically reserved for cotton or less delicate fabrics. Thanks to the collaboration with Tessuti di Sondrio, Mason’s achieves this unique result even on noble fibers.
The advantage is twofold: a richer chromatic range than piece-dyeing and a more tactile, authentic visual effect — equally distinctive in cashmere processing.
Garment Dyeing: When Uniqueness Lies in the Process
At the heart of Mason’s artisanal approach is garment dyeing, a technique the brand has mastered since the 1980s. The dye is applied to the finished garment, not the raw fabric.
The result is a color that penetrates deeply, ages beautifully, and gives every garment its own personality. Shades vary slightly from piece to piece depending on fiber composition and dye absorption. No two garments are ever identical.
These variations are not imperfections. They are the hallmark of craftsmanship. Each garment becomes a “1 of 1” — a unique piece shaped by skilled hands.
Even measurements may vary slightly, up to ±1–3 cm. This is not a defect but a natural expression of artisanal processes and the organic components used in dyeing.
Beyond Garment Dyeing: Treatments That Seek Authenticity
Icon Washing is a delicate marbled dyeing technique that gives garments a matte, sophisticated finish — a tribute to the brand’s origins in Carrara marble.
The maltinto effect produces intentionally irregular shades, creating a lived-in, vintage look — as though the garment already holds a story before being worn.
All treatments use certified natural components and follow artisanal techniques refined to reduce environmental impact while enhancing character.
Choosing & Caring: A Practical Guide
Choosing a Mason’s garment begins with understanding your silhouette and intended use. In summer, light fabrics such as linen and Tencel offer freshness and breathability. In transitional seasons, blends of organic cotton and elastane provide modern comfort and the signature Mason’s fit.
Consulting the Size Guide before purchasing is important. If in doubt, the Customer Service is available to help determine the ideal size. Slight variations (up to ±3 cm) are normal for artisanal garments.
Care is equally essential: gentle washing in cold water, natural drying, neutral detergents, and washing inside out to protect stitching and color depth. With proper care, a Mason’s garment does not wear out — it grows richer in character.
FAQ – Sustainability & Uniqueness at Mason's
Which materials does Mason's use, and how is sustainability ensured?
Mason's employs organic cotton, regenerated linen, recycled denim, Lyocell/Tencel, and gabardine made from double-twisted cotton yarns with elastane for durability and modern comfort.
What does “garment dyeing” mean, and why is every Mason’s piece unique?
Garment dyeing colors the finished garment. Each piece absorbs dye differently, resulting in unique shades and slight size variations (±1–3 cm) — the signature of true craftsmanship.
How should Mason's garments be cared for?
Wash gently in cold water, dry naturally, use mild detergents, and wash inside out to protect color and stitching.
