Mason’s: Sustainability, Craftsmanship and Uniqueness

Mason's does not seek sustainability as a label to display. It builds it as part of its method — the natural result of choices rooted in time. When one decides to dye a finished garment instead of raw fabric, when materials are chosen for their ability to last rather than for convenience, when it is accepted that each piece will be slightly different because it passes through human hands — one is creating something that goes beyond mere clothing.

It is the same principle that Giorgio Martini brought back from his journey to Colombia in 1974: function generates form, and when form is built with care, it can endure over time without losing meaning.

Materials that last: a choice, not a compromise

Every fibre used in Mason’s production is selected for what it can offer over time, not just for immediate performance.

Organic cotton is not a trend: it is cultivated without pesticides or chemical fertilisers, guaranteeing resistance to wear and natural breathability. The fibres retain their softness and structure even after multiple washes.

Regenerated linen comes from certified supply chains that have drastically reduced water consumption compared to traditional processes. It ensures full biodegradability and offers the natural freshness typical of linen, combined with lasting strength across seasons.

Recycled denim is born from the transformation of post-consumer waste. Old jeans that would have become refuse are reprocessed into new fabric, dramatically reducing the carbon footprint of production. The result maintains the robustness of denim, but with a significantly lower environmental impact.

Lyocell/Tencel represents the forefront of sustainable fibres. Produced through a closed-loop process that recycles up to 99% of the water and 99.6% of the solvents used, it offers silk-like comfort, cotton-like durability, and an environmentally responsible production process. The fibres are derived from wood cellulose sourced from sustainably managed forests.

Gabardine, a historic Mason’s fabric originating from the Libertador cloth of the 1980s, is now made with double-twisted cottons blended with small percentages of elastane to ensure a modern fit without sacrificing longevity. The result is a fabric that maintains shape and structure over time.

These are not marketing choices. They are construction choices. Season after season, the collections integrate these materials into garments designed to endure without losing shape or identity — because a Mason’s garment does not wear out with trends; it gains character through time.

Prestige Fabrics: Italian excellence

Alongside the sustainable materials of the main collection, Mason’s develops the Prestige line: fabrics born from the exclusive collaboration with Tessuti di Sondrio, a historic Italian textile brand recognised for excellence in research and development of fine materials.

From this synergy come unique fabrics that combine artisanal tradition and textile innovation — three expressions of contemporary luxury.

Wool, heir to an ancient tradition of rituals and craftsmanship, holds the warmth and authenticity of the Italian lands. A noble, natural fabric that symbolises harmony with nature.

Silk, historically an emblem of refinement and comfort, reinterprets the great Tuscan tradition in a modern way. A light, sophisticated touch that dialogues with the strength of cotton, creating chinos of impalpable softness.

Cashmere expresses the perfect fusion between wild nature and sartorial savoir-faire. A precious fibre that, from the Mongolian steppes to the hands of Italian artisans, becomes the protagonist of garments with timeless allure.

Three souls, one vision: creating trousers that embody material excellence, sartorial care, and the understated elegance that has always distinguished Mason’s.

A distinctive element of the Prestige line: garment-dyed wool. A rare technique, usually reserved for cotton or less delicate fabrics. Thanks to its collaboration with Tessuti di Sondrio, Mason’s achieves this result even on noble fibres.

The advantage is twofold: a richer chromatic range compared to piece-dyeing and a more tactile, authentic finish. This feature also defines the processing of cashmere.

Garment dyeing: when uniqueness lies in the process

The heart of Mason’s artisanal approach remains garment dyeing — a technique embraced by the brand since the 1980s. The entire finished garment — fully sewn, with every detail and button applied — is dyed only after assembly.

The result is a colour that penetrates deeply, endures over time, and gives each piece a distinctive personality. More than that: the shades vary slightly from one garment to another, depending on fibre composition and the dye mixture. No two Mason’s garments are ever identical.

These variations are not flaws to be corrected. They are the signature of the process. Every pair of trousers, every jacket, every shirt carries the trace of craftsmanship — a true "1 of 1".

Even measurements can vary slightly, up to ±1–3 cm. This is not a defect but the hallmark of artisan work, where natural dye and wash components react differently on each fabric. The result is not industrial uniformity, but sartorial authenticity that enhances uniqueness.

Beyond garment dyeing: treatments that pursue authenticity

Icon Washing is a delicate marbled dyeing technique that gives garments a matte, sophisticated finish, recreating the irregular veins of marble — a tribute to Mason’s Carrara origins. Used on both casual and formal garments, it imparts a distinctive texture that makes every Mason’s piece recognisable.

The maltinto effect is another artisanal dyeing method, intentionally irregular, that gives the fabric a lived-in, almost vintage appearance — as if the garment already carried its own story before being worn. Mason’s does not pursue industrial perfection that erases individuality, but the authenticity that comes from controlled imperfection.

All these treatments are carried out with certified natural components, following artisanal techniques refined over time to reduce environmental impact. The post-confection process completes Mason’s sartorial approach, keeping focus on the environment and the quality of every detail.

Choosing and caring: a practical guide

Choosing a Mason’s garment begins with understanding one’s silhouette and the intended use. In summer, lightweight fabrics like linen and Tencel ensure freshness and breathability. In mid-seasons, blends with organic cotton and elastane offer that balance of comfort and modern fit that defines Mason’s style.

It is important to consult the Size Guide before purchasing. And if in doubt, the Customer Service is available to provide personalised support in selecting the ideal size. Since these garments are handcrafted, slight dimensional variations (up to ±3 cm) are perfectly consistent with Mason’s sartorial excellence.

Caring for the garment is equally important. Gentle washing in cold water, natural drying, the use of neutral detergents, and washing inside out to protect seams and colour depth are small gestures that make a difference. Artisanal treatments require this care to preserve the unique qualities that distinguish them. With proper attention, a Mason’s garment does not deteriorate — it improves, gaining character without losing shape.

FAQ – Mason’s Sustainability and Uniqueness

Which materials does Mason’s use, and how is sustainability ensured?

Mason’s employs organic cotton grown without pesticides, regenerated linen from low-water-consumption supply chains, recycled denim from post-consumer waste, and Lyocell/Tencel produced in a closed-loop process that recycles up to 99% of water and solvents. Tencel fibres come from sustainably managed forests. Gabardine, Mason’s signature fabric, combines double-twisted cotton with elastane for modern fit and durability.

What does “garment-dyed” mean and why is every Mason’s piece unique?

Garment dyeing means dyeing the finished piece, not the raw fabric. Once sewing is complete, the garment is immersed in an artisanal dye bath. Each piece absorbs colour differently depending on its fibre composition and the dye blend. The result: non-uniform tones and unique shades. Measurements may vary by ±1–3 cm due to manual processing. These are not imperfections — they are the mark of craftsmanship. Every Mason’s piece is a true "1 of 1".

How should Mason’s garments be cared for to preserve their qualities?

Gentle washing in cold water, natural drying, and neutral detergents are recommended. Washing inside out protects seams and the depth of colour. Follow label instructions carefully. With the right care, a Mason’s garment improves with time — it gains character without losing shape.