Athleisure: What it is and How to Style it
Athleisure is more than a trend: it's the language that has changed the way of dressing in the last twenty years. Born from the union of "athletic" and "leisure", it doesn't simply indicate comfortable garments, but an aesthetic that merges sportswear with urban tailoring. It's the evolution of the old "smart casual": a code that allows you to traverse office, city and leisure time without ever losing measure.
Its roots date back to the 1920s, when Champion introduced the first elastic jersey pants, designed for sports practice. In the 70s and 80s, fitness and hip-hop culture transformed it into an urban sign. In the 2000s, yoga wear decreed its global consecration, with brands like Nike and Lululemon bringing it into everyday life. The real leap, however, came with the 2010s: when athleisure conquered the runways, gaining aesthetic legitimacy and transforming into a new standard of modernity.
Today it's no longer a compromise between sporty and formal, but a conscious choice: clothes that respond to a precise need of contemporaneity, that of uniting comfort, functionality and refinement in a single gesture.
Athleisure for Mason's FW25
For Mason's, athleisure is not a grey area between sporty and sartorial: it's a field where the two extremes coexist. The fabric that makes this balance possible is jersey, technical or soft, capable of moving from blazer to hoodie without changing logic.
The FW25 collection works on both polarities. On one side, the formal coordinates, like the Easy Straight Elax with lurex and the Helena blazer that takes up its texture, demonstrate that comfort can support the discipline of a suit. On the other, sets like the jersey Hoodie with hood and coordinated trousers reaffirm the sporty root of the style, but they do so with a measure that remains urban and credible.
Comfort is not just material or fantasy, but function: most of the trousers — from the Easy Straight to joggers — are built with elastic waist, a detail that allows you to wear them with immediacy and that defines the true logic of athleisure. Fits like relaxed, straight and carrot translate this practicality into an aesthetic principle. Lurex, geometric prints and jacquard reinforce the identity, while wool and flannel expand the range of use without altering its coherence.
Beyond compromise
Athleisure spent years getting accepted: too sporty for formal wardrobes, too refined to remain within leisure boundaries. Mason's FW25 collection proves that the question is overcome. Jersey, controlled fits, coordinated suits: each piece withstands both the test of comfort and that of aesthetic coherence.
It's not a middle way, but a precise code. And today Mason's athleisure works because it doesn't compromise: it interprets contemporary life without ever simplifying it.
FAQ – Athleisure Mason's
What does Athleisure mean?
It's the union of "athletic" and "leisure": a style that combines sportswear with urban tailoring. It's not just comfort, but a language that allows you to traverse multiple contexts with coherence.
What's the difference between casual and sporty clothing?
Casual remains tied to informal pieces, sporty to technical function. Athleisure is positioned beyond both: it takes the practicality of sportswear and the discipline of tailoring, creating an autonomous code.
What are the key pieces of Mason's athleisure?
The coordinated jersey suits, from blazer+trouser sets to joggers with hoodies, define the FW25 collection. Relaxed, straight and carrot fits guarantee freedom of movement, while details like lurex and geometric prints mark the identity.
