Men's fashion: the casual-chic trends of 2025

Men's fashion for Spring/Summer 2025 evolves with a focus on lightness, functionality, and – above all – a relaxed elegance that never becomes trivial. It's the return of intelligent casual-chic, understated but noticeable, designed for a man who lives in style, from days on the boat to aperitifs in luxurious locations and seaside lunches.

In this context, the SS25 collection by Mason’s Forte dei Marmi proves to be the perfect ally for anyone who wants to feel impeccable, even in the most relaxed moments. The pieces are versatile, made from lightweight and refined fabrics, perfect for dealing with the heat in style. It’s not just fashion; it’s a way to approach summer with balance, between comfort and refinement.

A look for every summer moment

Aperitif in a villa

Imagine being invited to an aperitif in a villa on the hills of Versilia. The sun begins to set, the atmosphere is informal but refined, with a glass of vermentino and live jazz music in the background. On these occasions, the advice is to go for a linen shirt by Mason’s, in white or sand tones, with rolled-up sleeves worn over stretch cotton chino pants.

Complete the look with a pair of suede loafers in leather and a simple leather belt. The key is in the fit: soft but slim, following the body without constraining it. Casual, yet with savoir-faire.

Day at sea

Board the boat for a day at sea, with sun, wind, and freedom. You need a functional look, but with personality. The perfect choice? Lightweight and breathable bermuda shorts, paired with a cotton piqué polo, in olive green or navy blue.

The nautical style is never out of fashion, but in 2025 it lightens up and becomes more minimal. Add a pair of vintage-style sunglasses and a white linen shirt, left unbuttoned over the polo. Ready for the port… and for the aperitif that follows.

Refined beach club

High sun, lounge music, and a mojito in hand. The setting is an exclusive beach club. Even on the beach, elegance is non-negotiable. Wear a printed cotton shirt, lightweight and fluid, with subtle but distinctive patterns, over a butter or sand-colored pants.

On your feet, espadrilles or woven leather sandals. The finishing touch? A linen safari jacket, perfect to cover up as the evening breeze starts to pick up. A day outfit that can continue through to dinner without changes.

The key trends of 2025 according to Mason’s

• Natural fabrics, tailored cuts: linen, cotton, and tencel are the key materials, treated with innovative washes that make them modern and comfortable.

• Soft yet vibrant color palette: from neutral sands and ice tones to sage greens, terracotta, and dusty blues. Versatile colors, perfect for the man who wants to stand out without excess.

• Functional design: invisible pockets, internal drawstrings, hidden technical details. Practicality merges with aesthetics.

• Patterns and textures: small floral prints, thin stripes, faded fabrics. 2025 is not about excess, but it demands style.

The Spring/Summer 2025 collection by Mason’s doesn’t follow fashion: it interprets it. It’s designed for men who are conscious of their style and want to dress consistently with their identity, without falling into the routine of “seen it before.”

Whether it's a weekend on the Riviera or an elegant evening on a terrace, Mason’s offers complete looks that can transform any moment into an occasion of style. Summer is made to be lived to the fullest. Better do it with the right wardrobe.